Findmore HubSpot Blog

EP5. The Future of Loyalty in Hospitality: From Transactions to Intelligent Experiences

Findmore — Mon, 20 Apr 2026 08:00:01 GMT

Hospitality Meets CRM | Episode 5 is live

Loyalty in hospitality is changing — fast.

In this episode, Bruno Horta Soares and Diogo Rebelo explore why points, perks, and generic rewards are no longer enough. Guests expect relevance, personalisation, and experiences that actually feel… personal.
So what does loyalty really look like in 2026 — and why are so many programmes at risk of falling behind?

In this conversation, we cover:
🔹 Why loyalty fatigue is becoming a real challenge
🔹 How AI-powered CRM is reshaping guest experiences
🔹 Why loyalty should enhance the guest experience, not just drive repeat bookings
🔹 The importance of understanding different customer types (especially when the guest isn’t the decision-maker)
🔹 How hospitality brands can scale personalisation without losing authenticity
🔹 Where we’re seeing the biggest challenges in the industry right now

One of the biggest takeaways?
The guest isn’t always the customer.
Understanding who really makes the decision can completely change your approach.

If you’re rethinking how loyalty fits into your customer experience strategy, this one’s worth a watch.

EP 4. Why Sustainability in Hospitality Fails Without Data and CRM

Findmore — Mon, 19 Jan 2026 17:27:24 GMT

In this episode:

Does HubSpot Integrate with Opera PMS?

drebelo@findmore.eu (Diogo Rebelo) — Tue, 21 Oct 2025 16:41:23 GMT

Yes, but it's not a native integration. At Findmore Solutions, we have developed a custom integration utilising Opera and HubSpot APIs to synchronise guest and reservation information.

EP 3. Data-Driven Decisions

Findmore — Mon, 20 Oct 2025 11:09:49 GMT

In this episode:

EP.2 Omni-Channel Booking and Beyond

Findmore — Thu, 18 Sep 2025 11:32:14 GMT

In this episode:

What does “frictionless booking” really mean in hospitality—and how can CRM make it a reality?

In this episode of Hospitality Meets CRM, Bruno Horta Soares (digital transformation advisor) and Diogo Rebelo (Head of HubSpot CRM at Findmore Solutions) dive into the future of guest interactions, where every step of the journey—before, during, and after the stay—should feel effortless, yet deeply personalized.

EP.1 The Evolving Guest Experience Why HubSpot’s CRM is a Game-Changer

Findmore — Wed, 06 Aug 2025 14:30:41 GMT

In this episode:

What does it truly mean to deliver a seamless, personalized guest experience in today’s
hospitality industry? In this debut episode of Hospitality Meets CRM, Bruno Horta Soares (digital
transformation advisor) and Diogo Rebelo (Head of HubSpot CRM at Findmore Solutions) dive deep
into the evolving role of technology in shaping unforgettable guest journeys.

Overcoming Key Challenges in the Hospitality Industry: Strategies for Success

drebelo@findmore.eu (Diogo Rebelo) — Tue, 08 Oct 2024 10:53:08 GMT

The hospitality industry is one of the most dynamic and competitive sectors globally, with hotels and other establishments constantly striving to offer the best guest experiences. However, as the industry evolves, so do hotel operators’ challenges. From managing guest data to balancing costs and value, hotels must adapt to overcome these hurdles to remain competitive and successful. Below, we explore five critical challenges in the hospitality industry and offer actionable strategies for success.

RFM Demo in HubSpot

drebelo@findmore.eu (Diogo Rebelo) — Tue, 13 Aug 2024 09:12:48 GMT

Boost Your CRM Efficiency: Using RFM Analysis in HubSpot

drebelo@findmore.eu (Diogo Rebelo) — Mon, 01 Jul 2024 14:17:13 GMT

Customer Relationship Management (CRM) systems are essential for managing customer interactions and driving business success. However, to truly maximise CRM efficiency, integrating advanced analytical techniques like RFM (Recency, Frequency, Monetary) analysis is crucial. This post explores how you can leverage RFM analysis within HubSpot to boost CRM efficiency, improve customer segmentation, and enhance your marketing and sales strategies.

Leveraging RFM Analysis to Drive Business Success

drebelo@findmore.eu (Diogo Rebelo) — Wed, 26 Jun 2024 15:07:00 GMT

Understanding customer behaviour and effectively segmenting your audience in the highly competitive business landscape is crucial for success. One powerful tool for achieving this is RFM analysis. This method leverages existing customer data to categorise customers based on purchasing behaviour, providing valuable insights that can enhance marketing strategies, customer retention, and overall business performance.