---
title: What we Do
description: Golden Kestrel is a HubSpot Elite Solutions Partner helping businesses around the world.
---

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 What We Do

- [AI Services](https://www.goldenkestrel.com/what-we-do#ai-services)
- [Consulting](https://www.goldenkestrel.com/what-we-do#consulting)
- [Projects](https://www.goldenkestrel.com/what-we-do#projects)
- [Onboarding](https://www.goldenkestrel.com/what-we-do#onboarding)
- [Migration](https://www.goldenkestrel.com/what-we-do#migration)
- [Support](https://www.goldenkestrel.com/what-we-do#support)

[AI Adoption Service](https://www.goldenkestrel.com/ai-adoption-service?hsLang=en)

Solutions

- [RFM Analysis](https://www.goldenkestrel.com/rfm-analysis?hsLang=en)
- [HubSpot UI Extensions](https://www.goldenkestrel.com/hubspot-ui-extensions?hsLang=en)
- [HubSpot Custom Portals](https://www.goldenkestrel.com/hubspot-custom-portals?hsLang=en)

Industries

- [Industries Overview](https://www.goldenkestrel.com/industries-overview?hsLang=en)
- [Hospitality](https://www.goldenkestrel.com/hospitality?hsLang=en)
- [Manufacturing](https://www.goldenkestrel.com/manufacturing-1?hsLang=en)

[Customer Review](https://www.goldenkestrel.com/customer-review?hsLang=en) [Resources](https://www.goldenkestrel.com/orange-kestrel?hsLang=en)

Company

- [About](https://www.goldenkestrel.com/about?hsLang=en)
- [Careers](https://www.goldenkestrel.com/careers?hsLang=en)

[Speak To Us](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en)

[Speak To Us](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en)

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What We Do AI Services [AI Adoption Service](https://www.goldenkestrel.com/ai-adoption-service?hsLang=en) [Consulting](https://www.goldenkestrel.com/what-we-do#consulting) [Projects](https://www.goldenkestrel.com/what-we-do#projects) [Onboarding](https://www.goldenkestrel.com/what-we-do#onboarding) [Migration](https://www.goldenkestrel.com/what-we-do#migration) [Support](https://www.goldenkestrel.com/what-we-do#support) Solutions [RFM Analysis](https://www.goldenkestrel.com/rfm-analysis?hsLang=en) [HubSpot UI Extensions](https://www.goldenkestrel.com/hubspot-ui-extensions?hsLang=en) [HubSpot Custom Portals](https://www.goldenkestrel.com/hubspot-custom-portals?hsLang=en) Industries [Industries Overview](https://www.goldenkestrel.com/industries-overview?hsLang=en) [Hospitality](https://www.goldenkestrel.com/hospitality?hsLang=en) [Manufacturing](https://www.goldenkestrel.com/manufacturing-1?hsLang=en) [Customer Review](https://www.goldenkestrel.com/customer-review?hsLang=en) [Resources](https://www.goldenkestrel.com/orange-kestrel?hsLang=en) Company [About](https://www.goldenkestrel.com/about?hsLang=en) [Careers](https://www.goldenkestrel.com/careers?hsLang=en)

[Speak To Us](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en)

what we do

# Connected technology, built around your business.

Our HubSpot Elite expertise sits alongside AI, integration and custom development. We connect the right platforms, data and people around your customer journey.

[Speak to us](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en)

- [AI Services](https://www.goldenkestrel.com/what-we-do#ai-services)
- [Consulting](https://www.goldenkestrel.com/what-we-do#consulting)
- [Projects](https://www.goldenkestrel.com/what-we-do#projects)
- [Onboarding](https://www.goldenkestrel.com/what-we-do#onboarding)
- [Migration](https://www.goldenkestrel.com/what-we-do#migration)
- [Integration](https://www.goldenkestrel.com/what-we-do#integration)
- [Support](https://www.goldenkestrel.com/what-we-do#support)
- [How we deliver](https://www.goldenkestrel.com/what-we-do#delivery)

## Seven ways we help

Each service stands on its own, and most engagements draw on more than one. 

[Explore What We Do](https://www.goldenkestrel.com/what-we-do?hsLang=en)

- ### AI Services
  
  Discover, prioritise and adopt practical AI across your business, inside HubSpot and beyond.
  
    - AI Adoption Service
    - AI readiness and use-case assessment
    - Lead and deal scoring
    - Call summaries and follow-up automation
    - Data quality and standardisation
    - Customer support agents and assisted service

  [More on AI Services](https://www.goldenkestrel.com/ai-adoption-service?hsLang=en)
- ### Consulting
  
  Understand what needs to change, create a practical roadmap and design HubSpot around your commercial priorities.
  
    - HubSpot audits and optimisation
    - CRM strategy and roadmaps
    - Solution architecture
    - RevOps and process alignment

  [More on Consulting](https://www.goldenkestrel.com/what-we-do#consulting)
- ### Projects
  
  Deliver complex HubSpot change through clearly planned, governed and iterative projects.
  
    - Complex HubSpot projects
    - Multi-Hub implementations
    - Process redesign
    - Delivery planning and governance

  [More on Projects](https://www.goldenkestrel.com/what-we-do#projects)
- ### Onboarding
  
  Configure the right HubSpot tools, processes and training so teams can start using the platform with confidence.
  
    - Marketing Hub onboarding
    - Sales Hub onboarding
    - Service Hub onboarding
    - Training and adoption

  [More on Onboarding](https://www.goldenkestrel.com/what-we-do#onboarding)
- ### Migration
  
  Move data and processes into HubSpot through structured mapping, cleansing, validation and cutover.
  
    - CRM migration
    - Data mapping and cleansing
    - Validation and testing
    - Cutover and stabilisation

  [More on Migration](https://www.goldenkestrel.com/what-we-do#migration)
- ### Integration
  
  Connect HubSpot with the operational and commercial systems your business already depends on.
  
    - ERP and operational integrations
    - Custom APIs and middleware
    - Data synchronisation
    - Integration quality assurance

  [More on Integration](https://www.goldenkestrel.com/what-we-do#integration)
- ### Support
  
  Keep HubSpot useful after go-live through ongoing support, administration, optimisation and enablement.
  
    - Managed HubSpot support
    - Portal administration
    - Continuous optimisation
    - User enablement

  [More on Support](https://www.goldenkestrel.com/what-we-do#support)

AI services

## AI applied where it earns its place.

AI runs through the customer journey and the work behind it. We help teams find useful applications across sales, marketing, service and operations, then connect them to the right data, processes and human oversight. The solution may live inside HubSpot or across other systems.

[Explore our AI Adoption Service](https://www.goldenkestrel.com/ai-adoption-service?hsLang=en)

- Assess where AI can create practical value
- Score and prioritise leads and deals
- Turn calls into summaries, records and follow-up actions
- Identify duplicates, gaps and inconsistent data
- Support common customer enquiries and hand over to people when needed

What we do

## Consulting

Understand what needs to change, create a practical roadmap and design HubSpot around your commercial priorities.

- HubSpot audits and optimisation
- CRM strategy and roadmaps
- Solution architecture
- RevOps and process alignment

What we do

## Projects

Deliver complex HubSpot change through clearly planned, governed and iterative projects.

- Complex HubSpot projects
- Multi-Hub implementations
- Process redesign
- Delivery planning and governance

What we do

## Onboarding

Configure the right HubSpot tools, processes and training so teams can start using the platform with confidence. 

- Marketing Hub onboarding
- Sales Hub onboarding
- Service Hub onboarding
- Training and adoption

What we do

## Migration

Move data and processes into HubSpot, through structured mapping, cleansing, validation and cutover.

- CRM migration
- Data mapping and cleansing
- Validation and testing
- Cutover and stabilisation

What we do

## Integration

Connect HubSpot with the operational and commercial systems your business already depends on. 

![hubspot-quote-to-cash-capability](https://www.goldenkestrel.com/hs-fs/hubfs/hubspot-quote-to-cash-capability.png?width=948&height=948&name=hubspot-quote-to-cash-capability.png)

HubSpot Quote to Cash Capability.

- ERP and operational integrations
- Custom APIs and middleware
- Data synchronisation
- Integration quality assurance

What we do

## Support

Keep HubSpot useful after go-live through ongoing support, administration, optimisation and enablement.

- Managed HubSpot support
- Portal administration
- Continuous optimisation
- User enablement

## How we deliver

Understand → Design → Plan → Build → Validate → Enable → Launch

1. 01
   
   Understand
   
   Discovery & Alignment
2. 02
   
   Design
   
   Solution Design & Approval
3. 03
   
   Plan
   
   Delivery Planning & Governance
4. 04
   
   Build
   
   Iterative Build & Configuration
5. 05
   
   Validate
   
   Data, Integrations & Quality Assurance
6. 06
   
   Enable
   
   Enablement, Training & Change
7. 07
   
   Launch
   
   Go Live & Stabilisation

- 01 — DISCOVERY & ALIGNMENT
  
  ### Understand where you are and where you need to be.
  
  We establish your current state, define the desired future state and identify the risks, assumptions and dependencies that will shape the solution.

  Current state · Future state · Requirements · Risks & assumptions
- 02 — SOLUTION DESIGN & APPROVAL
  
  ### Design the right solution before we build it.
  
  We translate requirements into a clear solution architecture, including integrations, data structures and migration requirements.

  Solution architecture · Integration design · Data migration & mapping
- 03 — DELIVERY PLANNING & GOVERNANCE
  
  ### Create a clear path to delivery.
  
  We agree milestones, phases, responsibilities and governance so everyone knows what is happening, when and why.

  Milestones · Phases · Governance · Responsibilities
- 04 — ITERATIVE BUILD & CONFIGURATION
  
  ### Build, demonstrate, refine.
  
  Rather than disappearing into a lengthy build, we work iteratively — configuring the solution, demonstrating outcomes and incorporating feedback throughout.

  Configuration · Demonstrations · Feedback · Iteration
- 05 — DATA, INTEGRATIONS & QUALITY ASSURANCE
  
  ### Make sure everything works together.
  
  Data is migrated and validated, integrations are implemented and the complete solution is tested against agreed requirements.

  Migration · Integration · Data quality · Testing
- 06 — ENABLEMENT, TRAINING & CHANGE
  
  ### Prepare your people, not just your platform.
  
  We help teams understand the new solution, develop the skills to use it effectively and prepare for the operational changes that come with it.

  Training · Enablement · Adoption · Change
- 07 - Go Live & Stabilisation
  
  ### Launch with confidence.
  
  We manage the transition into production and stay close during the critical early period to resolve issues and ensure the solution is performing as intended.

  Go-live · Hypercare · Stabilisation · Handover

## The right approach for your business

Not every engagement starts — or ends — in the same place. You might need a complete HubSpot implementation, help migrating from an existing CRM, a complex integration, practical AI support, or expertise to improve what you already have.

We adapt the framework to the scope of the engagement, while maintaining the same focus on alignment, quality and adoption.

- ### New to HubSpot
  
  Onboarding → Implementation → Enablement
- ### Replacing another CRM
  
  Discovery → Migration → Implementation → Go-live
- ### Connecting your technology
  
  Architecture → Integration → Testing → Deployment
- ### Already using HubSpot
  
  Consulting → Optimisation → Ongoing support
- ### Exploring AI
  
  Assessment → Prioritisation → Controlled implementation → Review

## Go-live isn’t the end.

Your business will continue to change - and HubSpot should change with it. 

 

Our ongoing support and optimisation services give you access to HubSpot expertise when you need it, helping you solve problems, improve processes and continue getting more from the platform.

[Discuss HubSpot support](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en)

## Not sure where your HubSpot is leaking revenue?

Book a HubSpot review. We will look at your portal with you and tell you what we see.

[Book a HubSpot review](https://www.goldenkestrel.com/book-a-hubspot-review?hsLang=en) [See What We Do](https://www.goldenkestrel.com/what-we-do?hsLang=en)

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HubSpot strategy, implementation and ongoing support for businesses around the world. Golden Kestrel is a Findmore Company.

## What We Do

- [AI Services](https://www.goldenkestrel.com/what-we-do#ai-services)
- [AI Adoption Service](https://www.goldenkestrel.com/ai-adoption-service?hsLang=en)
- [Consulting](https://www.goldenkestrel.com/what-we-do#consulting)
- [Projects](https://www.goldenkestrel.com/what-we-do#projects)
- [Onboarding](https://www.goldenkestrel.com/what-we-do#onboarding)
- [Migration](https://www.goldenkestrel.com/what-we-do#migration)
- [Support](https://www.goldenkestrel.com/what-we-do#support)

## Solutions

- [RFM Analysis](https://www.goldenkestrel.com/rfm-analysis?hsLang=en)
- [HubSpot UI Extensions](https://www.goldenkestrel.com/hubspot-ui-extensions?hsLang=en)
- [HubSpot Custom Portals](https://www.goldenkestrel.com/hubspot-custom-portals?hsLang=en)

## Industries

- [Industries Overview](https://www.goldenkestrel.com/industries-overview?hsLang=en)
- [Hospitality](https://www.goldenkestrel.com/hospitality?hsLang=en)
- [Manufacturing](https://www.goldenkestrel.com/manufacturing-1?hsLang=en)

## Explore

- [Customer Review](https://www.goldenkestrel.com/customer-review?hsLang=en)
- [Resources](https://www.goldenkestrel.com/orange-kestrel?hsLang=en)
- Company
- [About](https://www.goldenkestrel.com/about?hsLang=en)
- [Careers](https://www.goldenkestrel.com/careers?hsLang=en)

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